5 Minutes With Jessica Donovan
Tell us a bit about your business:
At Natural Super Kids we empower busy mums to navigate the confusing world of nutrition and health so their kids can thrive! We provide online resources and Naturopathic support to make it easy for mums to make changes to boost the health of their families.
Tell us a bit about yourself:
I live on the beautiful Fleurieu Peninsula in South Australia with my hubby and 2 kids.
You will find me at the farmers market every Saturday morning sourcing the freshest, local produce to take home to create nourishing and simple meals for my family. The housework often gets forgotten while I am cooking up a storm (you can’t be good at everything – right!) I am a big believer in balance and am great at balancing my healthy habits with wine, dark chocolate and coffee!
I am a travel junkie who loves adventure and the great outdoors. We were crazy enough to spend 13 months travelling Australia in a camper a few years ago and had the time or our lives bumping our way along corrugated roads, swimming in turquoise waters and dodging crocodiles!
Camping, hanging out at the beach, hiking and snowboarding (which I don’t get to do all that often living in the driest state on the driest continent on earth) are some of my favourite things to do!
What motivated you to start your own business?
I have worked as a Naturopath in various roles for the last 19 years and wanted to share the information that was transforming my clients health with the world. I was helping families clear up their child’s eczema, eliminate asthma, improve learning and behaviour of kids with A.D.H.D and Autism, eliminating tummy aches and other digestive problems – all with simple diet changes, nutrition, herbal medicine and lifestyle strategies.
I love that technology allows me to reach families all over the world with resources that improve their families wellbeing in realistic and easy to implement ways.
I also love the freedom of owning my own business. Yes, I work hard but I have flexibility and creative freedom to take my business in the direction that I want. I can be there when my kids have events on at school or take a day off to catch up with a friend for lunch.
What has your business achieved that you’re proud of?
In 2017 I launched my Natural Super Kids Klub membership which I am extremely proud of. It gives mums a low cost option to get the inspiration and support they need to raise happy and healthy kids. We still have many founding members that joined back in 2017 in the Klub today which leads to a rich and supportive community.
Our members get new recipes, meal plans, vidoes and other resources on subjects relating to childrens health and nutrition such as strategies for fussy eaters, ways to boost your kids immune system, reducing additives in your families diet and so much more.
The consistency of the membership model of business has allowed me build a team of 3 that now work for Natural Super Kids so I no longer have to do it all myself which has changed my business and my life. I plan on expanding my team further this year too.
What are some of the major challenges you’ve faced in your business and how have you overcome them?
Oooh where do I start!
Building and running a business as a mother is never easy and continues to be one of my biggest challenges. My children are both at school now and my business has systems and processes which makes juggling everything much easier. I learnt very quickly to set boundaries around work hours and the better I stick to these the more smoothly things run in my business and personal life.
I have had more than my fair share of tech issues and mistakes at critical times in my business that have led to frustration and tears. I had 500 people live on a webinar last year that I had put a lot of money into promoting and on the night the webinar platform I was using wasn’t working very well at all – people couldn’t hear me and then I got kicked off and couldn’t get back in! It was awful but I had to get on with it and rescheduled for the next night using a new platform which worked well and I got some great results.
My approach in these situations is to be authentic, apologise and move my thoughts forward into – OK this has happened – how can I move on and fix it!
Any advice for budding entrepreneurs?
I think the biggest thing is to stick to one thing – one online course or membership or service and perfect it. Don’t automatically give up and move onto a new thing if you don’t get the results you were hoping for. Put your energy into changing your launch strategy or your marketing message rather than creating something new. It’s what you do consistently that will achieve you results in your business.
How to get in touch with Jessica…
Take the first step in improving your kids health and nutrition with my free ebook 8 Essential Wholefoods for Kids and ways to encourage kids to eat them here https://naturalsuperkids.com/wfk-ebook/
Jessica runs a weekly Facebook live show every Tuesday night, don’t miss it!